Archive for May, 2008

What is Website Optimization

Website optimization is a programming technique to optimize web site for higher performance. A high performance web site means that it can load faster to get more web traffic. You can also save money because it can save your bandwidth.

Why you need website optimization

People like fast loading web site so don’t let them wait! They will go away when your web site is slow. Moreover, it saves your bandwidth since website optimization reduced your web site sizes. Bandwidth is an important and costly resource for web business. However, many web sites are not optimized and they are wasting your bandwidth and money! You web site may get more than 50% faster after doing website optimization.

Who wants website optimization

- Increase the speed of a website;
- Reduce traffic volume;
- Save local disk space;
- Save provider disk space;
- Help their visitors to save time and money.

How to do website optimization

You can follow 13 steps to do web site optimization. (Copy from sitepoint, http://www.sitepoint.com/article/web-site-optimization-steps)

- Increase the speed of a website;
- Make fewer HTTP requests
- Use a Content Delivery Network
- Add an Expires header
- Gzip components
- Put CSS at the top
- Move scripts to the bottom
- Avoid CSS expressions
- Make JavaScript and CSS external
- Reduce DNS lookups
- Minify JavaScript
- Avoid redirects
- Remove duplicate scripts
- Configure ETags

Let’s help you to do website optimization now.

Many people asked me how to do website promotion (free of charge is better). So I jot a list of actions you can take to do website promotion and detail of each item will be posted in the future.

SEO (Search Engine Optimization)

Let your target customers find your website by themselves though search engines. You can read more about what is SEO in our website.

Forum

Put links, website name and a short description in your signature or even in the post.

Web Directory

Submit link of your website or article in your site to web directories. There are many free web directories but you should choose them wisely. Some free web directories may harm your website ranking! You should choose some web directories which have a high page rank (PR 3 or above is ok too). Moreover, category of those web directories is also important. Choose web directories which have is highly related to your website is better.

Email / Newsletter

Get an email list of potential clients is important. Then you can send them some interesting articles or newsletter to drive them to your website.

Link Exchange

Exchange your link with sites which are relevant to your website. Remember, high page rank website is more preferable!

Develop Application in Facebook

It may be quite difficult for you if you are not a programmer. But, undoubtedly, it can be an effective website promotion method.

Blogging

Setup a blog and publish regularly. If the posts are interesting, it can attract many people to your website.

These are basic website promotion ways and most of them can be do it yourself. I will teach you how to do it in other posts.