There are so many SEO companies in the internet. Some of them are really good at SEO but some of them are not! Those BAD SEO companies may play tricks to fool you. They would exaggerate their power of SEO and protect themselves by many unfair rules. So, beware of SEO company. Here is a list of tricks how they fool you.

Guarantee a #1 ranking on Search Engines

No one can guarantee your website can get #1 ranking in Google, Yahoo!. It is also warned you in Google. If a SEO company claims it guarantee your site in #1 ranking, you should beware of it!

BUT, some SEO companies would play some tricks to increase the possibility for getting #1 ranking. They would protect themselves by contract and terms which are hardly understand.

Tricks to Get Higher Ranking in Search Engines

Use exact phrase of keywords (e.g. “SEO company” )
When you use a double quote in Google search query, it will only display results which contain the exact phrase of the keyword. In this case, SEO company in Hong Kong and Professional seo company would be displayed but Hong Kong company in SEO and Professional SEO in Hong Kong company would be filtered. So, be wary they “quote your keyword”.

Use different location of search engines (e.g. seo company at google.com.hk / google.com )
If you are deal with SEO company, you should read the contract very carefully. SEO company claims your site can get higher ranking at google.com or google.com.hk?

Use search result filter (e.g. display website in Hong Kong only)
You can get #1 ranking in google.com.hk when the search result is filtered to display Hong Kong website only. Or you can get #1 too in google.com when display all tranditional chinese website only. Check your contract and terms before you pay.

Boost your ranking in SHORT TERM ONLY (e.g. duplicate content, keyword stuffing)
SEO company could boost your website to the top ranking by some SEO bad techniques which may harm your site ranking eventually. Those SEO companies use bad SEO techniques to boost your site ranking in order to get your money immediately. However, after a period of time, google may even ban your site!

Measure your ranking in NoOneKnow search engine
Beware SEO company playing trick in contract. It should be specified which search engine is use for measuring the ranking.

So, you should be careful when you are choosing a SEO company. Some people have unhappy experienced in hiring SEO company wrongly http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. Hope you can find a good SEO company to work with you.

What is Website Optimization

Website optimization is a programming technique to optimize web site for higher performance. A high performance web site means that it can load faster to get more web traffic. You can also save money because it can save your bandwidth.

Why you need website optimization

People like fast loading web site so don’t let them wait! They will go away when your web site is slow. Moreover, it saves your bandwidth since website optimization reduced your web site sizes. Bandwidth is an important and costly resource for web business. However, many web sites are not optimized and they are wasting your bandwidth and money! You web site may get more than 50% faster after doing website optimization.

Who wants website optimization

- Increase the speed of a website;
- Reduce traffic volume;
- Save local disk space;
- Save provider disk space;
- Help their visitors to save time and money.

How to do website optimization

You can follow 13 steps to do web site optimization. (Copy from sitepoint, http://www.sitepoint.com/article/web-site-optimization-steps)

- Increase the speed of a website;
- Make fewer HTTP requests
- Use a Content Delivery Network
- Add an Expires header
- Gzip components
- Put CSS at the top
- Move scripts to the bottom
- Avoid CSS expressions
- Make JavaScript and CSS external
- Reduce DNS lookups
- Minify JavaScript
- Avoid redirects
- Remove duplicate scripts
- Configure ETags

Let’s help you to do website optimization now.

Many people asked me how to do website promotion (free of charge is better). So I jot a list of actions you can take to do website promotion and detail of each item will be posted in the future.

SEO (Search Engine Optimization)

Let your target customers find your website by themselves though search engines. You can read more about what is SEO in our website.

Forum

Put links, website name and a short description in your signature or even in the post.

Web Directory

Submit link of your website or article in your site to web directories. There are many free web directories but you should choose them wisely. Some free web directories may harm your website ranking! You should choose some web directories which have a high page rank (PR 3 or above is ok too). Moreover, category of those web directories is also important. Choose web directories which have is highly related to your website is better.

Email / Newsletter

Get an email list of potential clients is important. Then you can send them some interesting articles or newsletter to drive them to your website.

Link Exchange

Exchange your link with sites which are relevant to your website. Remember, high page rank website is more preferable!

Develop Application in Facebook

It may be quite difficult for you if you are not a programmer. But, undoubtedly, it can be an effective website promotion method.

Blogging

Setup a blog and publish regularly. If the posts are interesting, it can attract many people to your website.

These are basic website promotion ways and most of them can be do it yourself. I will teach you how to do it in other posts.