SEO and PPC Advertising Differences

Price
The biggest difference between SEO and PPC advertising is that the user clicks on the SEO website is no need to pay but you need to pay for PPC advertising. The cost of PPC advertising is depending on the keywords, the less popular keywords need $0.5 (HK dollar), but the popular keywords can be as high as tens of dollars. For a keyword which the search volume is about 1000/month, $10 for a click of PPC, then it would need $10,000 a month which SEO do not need it.

Target Customer
The most powerful of PPC advertising is it will appear in search results and also appear in different websites, such as forum, blog, and so on. Unfortunately, this is also the most expensive part of PPC advertising. Since it is not all of the visitors who click the PPC ads are your target customers, they may be malicious click from competitors, and people clicked by mistakes. Moreover, your target customers may need to rely on PPC advertising to find your website. You will have to spent several times the cost of clicks for one customer which there is no this kind of problem for SEO website.

Number Of Visitors
Another difference between SEO and PPC advertisement is SEO websites have more people click than PPC advertising websites. According to the keyword search survey from InsightXplorer Ltd., it shows that more users will click on the SEO organic website because users will generally tend to reject PPC advertisement. This reflects if the website promotion only based on PPC advertising, the web site may loss 70% of the target customers.

Website Reputation
Website advertising no matter it is banner advertising or PPC ads will be labeled as “advertisement.” If the website appears in the natural search result, users may think that the website has more reputation than websites only appear on the PPC advertisement. Reputable site will be easier to get trust and more sales from visitors.

If you are interested in our SEO web promotion services, please go this page for more details about SEO services.

SEO (Search Engine Optimization)

Let your target customers find your website by themselves though search engines. You can read more about what is SEO in our website.

Forum

Put links, website name and a short description in your signature or even in the post.

Web Directory

Submit link of your website or article in your site to web directories. There are many free web directories but you should choose them wisely. Some free web directories may harm your website ranking! You should choose some web directories which have a high page rank (PR 3 or above is ok too). Moreover, category of those web directories is also important. Choose web directories which have is highly related to your website is better.

Email / Newsletter

Get an email list of potential clients is important. Then you can send them some interesting articles or newsletter to drive them to your website.

Link Exchange

Exchange your link with sites which are relevant to your website. Remember, high page rank website is more preferable!

Develop Application in Facebook

It may be quite difficult for you if you are not a programmer. But, undoubtedly, it can be an effective website promotion method.

Blogging

Setup a blog and publish regularly. If the posts are interesting, it can attract many people to your website.

These are basic website promotion ways and most of them can be do it yourself. I will teach you how to do it in other posts.