SEO & PPC Advertising Comparison

You can know more what SEO is at this page. Put it simply, SEO is technique to improve website organic ranking in search engines. Organic ranking is indicated in the box #3 of the picture and PPC (Pay Per Click) is showed in the #1, #2 and #4 of the picture. You can choose our SEO web promotion service to improve your website ranking.

SEO and PPC Advertising Differences

Price
The biggest difference between SEO and PPC advertising is that the user clicks on the SEO website is no need to pay but you need to pay for PPC advertising. The cost of PPC advertising is depending on the keywords, the less popular keywords need $0.5 (HK dollar), but the popular keywords can be as high as tens of dollars. For a keyword which the search volume is about 1000/month, $10 for a click of PPC, then it would need $10,000 a month which SEO do not need it.

Target Customer
The most powerful of PPC advertising is it will appear in search results and also appear in different websites, such as forum, blog, and so on. Unfortunately, this is also the most expensive part of PPC advertising. Since it is not all of the visitors who click the PPC ads are your target customers, they may be malicious click from competitors, and people clicked by mistakes. Moreover, your target customers may need to rely on PPC advertising to find your website. You will have to spent several times the cost of clicks for one customer which there is no this kind of problem for SEO website.

Number Of Visitors
Another difference between SEO and PPC advertisement is SEO websites have more people click than PPC advertising websites. According to the keyword search survey from InsightXplorer Ltd., it shows that more users will click on the SEO organic website because users will generally tend to reject PPC advertisement. This reflects if the website promotion only based on PPC advertising, the web site may loss 70% of the target customers.

Website Reputation
Website advertising no matter it is banner advertising or PPC ads will be labeled as “advertisement.” If the website appears in the natural search result, users may think that the website has more reputation than websites only appear on the PPC advertisement. Reputable site will be easier to get trust and more sales from visitors.

If you are interested in our SEO web promotion services, please go this page for more details about SEO services.

Tags: Advertising, Online Marketing, PPC, SEO